Monday, April 4, 2011

Bibliography

Bob Garfield, "Top 100 Advertising Campaigns." AdAge accessed 4/2/11 via http://adage.com/century/campaigns.html

Crystal Clear Pepsi Commercial, http://youtu.be/Tign09D5IgE

D. Drew Design, "The 10 Most Successful Ad Campaigns of All-Time and How They Came to Be". D. Drew Design, August 2000 accessed 4/1/2011 via http://www.ddrewdesign.com/blog/index.php?cmd=article&id=136

David Ogilvy, Confessions of an Advertising Man. Southbank Publishing August 1, 2004.

Deborah Levin, "An Open Letter to Miley Cyrus's PR Team From the Mom of Two Kids with Almond-shaped eyes". Huffington Post, February, 2009.

ESPN: LeBron James "The Decision", http://espn.go.com/video/clip?id=5365602. ESPN.COM  July 2010.

Jon Stewart, "'i' on News". The Daily Show with Jon Stewart, 2009, via http://www.thedailyshow.com/watch/mon-june-8-2009/-i--on-news

Kate Bonamici Flaim, "Winging It", quoting David Novak's The Education of an Accidental CEO: Lessons learned from the trailer park to the corner office. Crown Business. April 28, 2009.

Kiran Adithan, McGarryBowen snags Maxwell House.  December 29, 2009 via Mediabistro.com

Legendary VW Think Small Commercial, http://youtu.be/qw2rRSLvIO0.

Lynn Zinser, "A New Low in James' race to the top". New York Times, July 9, 2010, accessed April 1, 2011 http://www.nytimes.com/2010/07/10/sports/10leading.html?_r=1

Maxwell House http://en.wikipedia.org/wiki/Maxwell_House, last updated April 13, 2011.

Maxwell House coffee commercial, http://youtu.be/Rzic86OWnS8

Maxwell House commercial 1987, http://youtu.be/dHXftf30x-U

Michael E. Ross, "It seemed like a good idea at the time." MSNBC, April 22, 2005, accessed April 2, 2011 via http://www.msnbc.msn.com/id/7209828/ns/us_news/'s

Miley Cyrus Vanity Fair photoshoot, http://bcove.me/zx0kcqzj. Vanity Fair and VanityFair.com, 2008.

Natasha Nelson, "Where was Miley Cyrus's entire PR team?" NNPR, Public Relations Insider, May 2008.

NewsJunkieNow, "Local TV News Slogans." NewsJunkieNow.com accessed April 3, 2011 via http://newsjunkienow.tripod.com/slogans.htm.

Volkswagen, "Think Small", Doyle Dane Bernbach, 1959

WEWS-TV5 Cleveland -  Clever News Promo - 1977, http://youtu.be/LZ_X_PJawJ8. Youtube.com.